Oudi Oud Brand Identity
A calm, premium identity for an oud and incense brand, built around Arabic calligraphy and the warm tones of burning oud.
The challenge
Oudi Oud needed a brand that feels traditional and luxurious at the same time, and looks right on packaging, shop signs and social media.
What we did
A calligraphic logo with an English wordmark, a colour palette taken from oud wood and smoke, a brand pattern, stationery, shopping bags, outdoor signage and online store visuals.
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